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Campaign UTM URL Builder
Our free URL generator helps you create custom campaign URLs for tracking users on Google Analytics.
View all toolsAbout Campaign UTM URL Builder Tool.
Use our free URL builder to generate trackable campaign URLs for Google Analytics. Track campaign performance with customizable parameters and gain valuable insights.
- Website URL:
Enter the URL of the page you want to track. - Campaign Source (utm_source):
Identify where your traffic is coming from, like Google, newsletter, blog-popup, etc. - Campaign Medium (utm_medium):
Specify how the traffic is coming, such as CPC (cost-per-click), email, corner-popup, etc. - Campaign Name (utm_campaign) (optional):
Name the specific campaign, like a product or promo code, for easy tracking. - Campaign Term (utm_term) (optional):
Use for paid search keywords to track specific terms. - Campaign Content (utm_content) (optional):
Add details to distinguish ads, like specific content or differentiators.
Key Features
Customizable UTM.
Easily add UTM source, medium, campaign name, and more for specific tracking.
Easy-to-Use.
Simply input your URL and campaign details to generate a fully trackable UTM URL in seconds.
Free to Use.
Access all features of our UTM builder completely free of charge.
Benefits of Using the UTM URL Builder
Campaign Tracking.
Monitor which sources, mediums, and campaigns drive the most traffic and conversions.
Improved Reporting.
UTM parameters allow you to measure campaign effectiveness in Google Analytics with precise metrics.
Actionable Insights.
Gain insights into user behavior and campaign performance to optimize future marketing efforts.
Do you still have questions?
Here are some of the most frequently asked questions (faqs) we receive:
01. What is a UTM URL?
A UTM URL is a link that contains special parameters (UTM parameters) to track the performance of a marketing campaign in tools like Google Analytics. These parameters help identify the source, medium, and campaign name, allowing for detailed analysis of where your traffic is coming from.
02. What are UTM parameters?
UTM parameters are short pieces of text added to a URL to help you track the performance of specific campaigns. The main UTM parameters include source (utm_source), medium (utm_medium), and campaign (utm_campaign).
03. How do I use UTM URLs with Google Analytics?
Once you create a UTM URL using this tool, simply add it to your marketing campaign (such as an email, social media post, or ad). In Google Analytics, go to the 'Acquisition' section to track how users interact with the UTM-tagged links.
04. Why should I use UTM URLs?
UTM URLs provide detailed insights into your campaigns by tracking the exact source and method by which users arrive at your website. This helps you measure campaign performance and make data-driven marketing decisions.
05. Can I use UTM parameters for social media campaigns?
Yes, UTM parameters are especially useful for tracking social media campaigns. By using UTM links in your social posts, you can determine which platforms and posts are driving the most traffic to your site.
Srv Singhania is the Global Marketing & Branding Strategist.
