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Lohiya Mart: Increasing Sales with Strategic Retail & Digital Innovations
Overview
Lohiya Mart is a well-established departmental store with locations in Sikar, Rajasthan, and Gurugram, Haryana. The store offers a wide range of products, including groceries, fruits, vegetables, and household essentials, catering to the daily needs of its customers.
Facing challenges with declining sales in their fresh produce section and the need to adapt to digital sales during the COVID-19 pandemic, Lohiya Mart aimed to:
Facing challenges with declining sales in their fresh produce section and the need to adapt to digital sales during the COVID-19 pandemic, Lohiya Mart aimed to:
- Enhanced In-Store Experience: Improved the display and appeal of fresh produce to elevate the shopping experience.
- Online Ordering System: Launched a mobile app and WhatsApp ordering system for easy customer access.
- Automated Operations: Integrated a CRM system to streamline order management and customer engagement.
The Challenge
- Declining Fresh Produce Sales: Poor display and lighting made vegetables and fruits look unappealing, resulting in reduced sales and higher wastage.
- Pandemic-Induced Operational Constraints: The COVID-19 lockdowns necessitated a quick transition to online sales for continued revenue generation.
- Manual Order & Customer Management: The existing system was inefficient in handling orders, customer queries, and marketing efforts.
Our Approach
Retail Display Optimization:
- Enhanced Lighting & Visual Appeal: Installed green lighting for vegetables and vibrant, fruit-specific lighting to make produce look fresh and appealing.
- Strategic Product Placement: Organized displays to highlight best-quality products, encouraging purchases.
- Mobile App & WhatsApp Ordering: Developed an easy-to-use mobile app and WhatsApp order system for seamless online ordering and home delivery.
- Social Media Promotions: Leveraged digital marketing to boost online orders and customer engagement.
- Custom CRM Integration: Implemented a system to track orders, manage customer data, and analyze purchase behavior.
- Automated Marketing: Set up automated SMS and email campaigns to keep customers informed about offers and new products.
Results & Impact
- Increase in Online Orders: 70% increase in online orders during the pandemic due to digital accessibility.
- New Customer Acquisition: 35% growth in new customer acquisition from improved online presence and targeted marketing.
- Boost in Fresh Produce Sales: Significant rise in fresh produce sales due to better display and lighting, reducing spoilage losses.
- Operational Efficiency: Efficient order management and customer engagement through CRM automation, leading to higher customer retention.
Strategy That Transforms ✨
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Srv Singhania is the Global Marketing & Branding Strategist.
