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Himank Sports Services (HSS): Boosting Sports Company Brand & Revenue in Dubai
Overview
Himank Sports Services (HSS), based in Dubai, specializes in professional tennis coaching and sports programs for individuals and corporate clients. Their goal was to enhance brand recognition, optimize underutilized facilities during off-peak hours, and establish a stronger presence on social media to attract more customers. They sought marketing strategies, market research insights, and branding support to expand their reach and revenue streams.
The Challenge
- Limited Brand Recognition: HSS needed a stronger brand identity to stand out in Dubai's competitive sports industry.
- Underutilized Facilities During Off-Peak Hours: Tennis courts and fields remained mostly empty during weekday afternoons, leading to missed revenue opportunities.
- Lack of Social Media Engagement: Minimal presence on key social media platforms, resulting in low brand awareness and customer engagement.
Our Approach
Brand Strategy Enhancement:
- Logo and Jersey Design Suggestions: Recommended a refreshed logo and updated jersey designs for their tennis programs, reinforcing brand identity and improving visual appeal.
- Corporate Stress Relief Sessions: Suggested introducing wellness and stress-relief sessions for corporate clients during weekday afternoons to generate revenue from underutilized facilities.
- Revenue Optimization: This initiative aimed to create an additional income stream by offering structured corporate wellness programs.
- Consumer Behavior Analysis: Conducted research to identify Instagram and Snapchat as the most widely used platforms in Dubai, helping HSS focus its digital marketing efforts effectively.
- Targeted Social Media Strategies: Recommended engaging content formats and ad strategies on these platforms to attract local audiences.
- Custom Social Media Templates: Provided design templates for social media posts, ensuring consistent branding and facilitating regular, high-quality conten
Results & Impact
Through a combination of strategic branding, innovative corporate programs, and targeted digital marketing efforts, Himank Sports Services strengthened its market presence in Dubai. These initiatives not only improved brand recognition but also increased customer engagement and optimized revenue opportunities.
Strategy That Transforms ✨
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Srv Singhania is the Global Marketing & Branding Strategist.
