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Apna Ghar Ashram Nepal: NGO Digital Transformation
Overview
Apna Ghar Ashram Nepal, established on February 9, 2019, at Doleshwar Mahadev Mandir in Bhaktapur, Kathmandu, is a non-governmental organization dedicated to providing shelter, medical care, and essential services to the homeless, destitute, and sick individuals. The ashram, with a capacity of 110 beds, offers its services free of charge, aiming to reintegrate individuals into society with dignity. Apna Ghar Ashram Bharatpur (Rajasthan), the headquarter of the Organisation, is one of the biggest institution (Ashram) of its category regarding capacity, number of Prabhu Ji (Resident), specification and specialties.
The organization sought to enhance its digital presence to increase awareness, attract volunteers, and facilitate donations. Their primary goals included developing a user-friendly website with comprehensive information and establishing a well-optimized Google My Business (GMB) profile to improve local visibility.
The organization sought to enhance its digital presence to increase awareness, attract volunteers, and facilitate donations. Their primary goals included developing a user-friendly website with comprehensive information and establishing a well-optimized Google My Business (GMB) profile to improve local visibility.
The Challenge
- Limited Online Presence: Prior to the digital transformation, Apna Ghar Ashram Nepal had minimal online visibility, making it challenging for potential donors and volunteers to find and engage with the organization.
- Information Accessibility: There was a need for a centralized platform where individuals could access detailed information about the ashram's mission, services, and ways to contribute.
Our Approach
Website Development:
- Design and User Experience: Created a new website featuring an intuitive and interactive design, ensuring visitors can easily navigate through sections such as 'About Us,' 'Donation,' 'Gallery,' and 'Contact.'
- Comprehensive Information: Included detailed content about the ashram's history, mission, services, and impact stories to inform and engage visitors.
- Profile Setup: Established a GMB profile with accurate location details, contact information, and service descriptions to enhance local search visibility.
- Regular Updates: Implemented a strategy for posting updates and engaging with the community through the GMB platform.
Results & Impact
- Increased Engagement: The new website and optimized GMB profile led to a significant increase in online engagement, with more individuals reaching out to volunteer and donate.
- Enhanced Visibility: Improved search engine rankings made it easier for people to find and connect with Apna Ghar Ashram Nepal, thereby expanding its support network.
Strategy That Transforms ✨
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Srv Singhania is the Global Marketing & Branding Strategist.
