Marketing Automation

We create smart marketing autiomation workflows that streamline customer behavior, optimize interactions, and refine the lead funnel. By integrating CRM systems and digital strategies, we enhance marketing campaigns, improve user experience, drive engagement, and boost conversions.

Automated Workflows.

Optimize and streamline repetitive marketing tasks, ensuring timely and relevant messaging that enhances engagement and operational efficiency.

Lead Scoring & Segmentation.

Leverage data-driven lead scoring and audience segmentation to prioritize high-intent prospects and deliver personalized communication that drives conversions.

Multi-Channel Campaign Management.

Plan & implement seamless marketing automation campaigns across email, social media, paid ads, and PR to maximize reach, engagement, and ROI.

Behavioral Triggers & Predictive Automation.

Intelligent automation that responds to user behaviors in real-time, ensuring the right message reaches the right audience at the moment of peak interest.

CRM & Data Integration.

Integrate marketing automation with your CRM and analytics tools to create a unified customer view, streamline follow-ups, and optimize sales and retention strategies.

Customer Journey Mapping.

Design customer experiences by mapping every touchpoint from initial contact to conversion, ensuring higher engagement, efficiency, and lifetime value.

Our Approach to Success

Strategic insights and tailored solutions driving your growth and success.

Step 01

Target Analysis

We conduct in-depth research to identify your ideal audience, ensuring every campaign connects with the people at the right time.

Step 02

Strategy Roadmap

We develop detailed marketing plans with clear objectives, KPIs, and tactics designed to drive long-term success.

Step 03

Actionable Framework

We provide a blueprint of actionable steps to guide your team or partners in executing the strategy effectively.

Step 04

Continuous Optimization

We monitor progress, recommend adjustments, and evolve strategies to adapt to changing market conditions and business goals.

Work Portfolio ✨

Passionate about helping businesses achieve brand brilliance while embracing new challenges. Explore recent portfolio highlights:

Furniture eCommerce

Station7, Netherlands

FMCG

Wai Wai Noodles (CG Group)

Saas Software (IT)

SpectraMedix, US

FMCG

Mutlu Pasta, Turkey

Finance Bank

Nepal Finance Limited

Ed-Tech

Byju's The Learning App

Discover Full Portfolio

Delivering Impact: Client Success Stories

Here are some examples of how I've helped clients achieve their branding goals:

Read all Testimonials

"At Station7, we hired Saurav Singhania externally to improve our online marketing strategy and execution. My experience with Saurav is that he brings a wealth of knowledge and experience in online marketing, especially in SEO, SEA and social media. Saurav is not only very knowledgeable, but also pleasant to deal with. He knows how to convey complex strategies and related protocols in an understandable way, which helped us implement them quickly and effectively. I highly recommend Saurav for any organization looking for a reliable and knowledgeable professional to take their online marketing to the next level both nationally and internationally."

Frank Van Rooij

Co-Founder at Station7, Netherlands

Year: 2024

"I have had the privilege of working closely with Saurav during my tenure at ActiveCampaign. He possesses a powerful combination of marketing expertise, strategic thinking, and innate leadership abilities. He leads by example and his enthusiasm and dedication to doing the right thing is both inspiring and motivating."

Edward Angstadt

VP Marketing at ActiveCampaign, USA

Year: 2017

"Thank You for making a lot of effort in preparing the marketing plan, which I find interesting. Gives us good idea of how the young minds are thinking. Thank you for all your effort. "

Binod Chaudhary

Chairman at Chaudhary Group, Nepal

Year: 2017

"Our marketing efforts were stagnant and we weren't sure how to break through. Saurav's data-driven approach and creative thinking helped us develop innovative campaigns that reached new audiences and skyrocketed engagement. Their expertise in sales strategy also helped optimize our conversion funnel. We couldn't be happier with the results!"

Deepa Bhusal

Baker's Hub, Nepal

Year: 2021

Do you still have questions?

Here are some of the most frequently asked questions (faqs) we receive:

^01. How will marketing automation strategy help businesses grow?

Marketing automation strategy makes your business increase by scaling your marketing campaigns in a proper way while improving lead quality and conversion rates. Following is how it drives growth:

Effective Lead Generation & Nurturing: Automates lead capture, qualification, and lead nurturing so that only your most interested prospects reach your sales team.
Personalized Customer Journeys: Offers tailored content based on the behavior of users, making interactions more pertinent and engaging, and consequently, improving conversion rates.
Enhanced Sales & Marketing Alignment: Synchronizes with your CRM, so leads generated by marketing are properly followed up and tracked by sales teams, with reduced leakage in the sales funnel.
Enhanced Efficiency & Productivity: Automates repetitive tasks like follow-up emails, social media posting, and reporting, so your team can focus on strategic activities.
Data-Driven Decision Making: Provides in-depth analytics and reporting to help optimize marketing campaigns and budget for maximum ROI.

^02. How can marketing automation strategy increase your sales pipeline?

A well-executed marketing automation strategy expands and strengthens your sales pipeline by:

Capturing Leads from Multiple Channels: Engages visitors through forms, chatbots, and landing pages across your website, social media, and email campaigns.
Scoring and Prioritizing Leads: Automatically assigns scores based on engagement levels, helping sales teams focus on high-value prospects more likely to convert.
Drip Email Campaigns & Retargeting: Sends targeted, personalized emails to nurture leads over time, keeping them engaged until they’re ready to buy.
Reducing Drop-offs in the Sales Funnel: Identifies and re-engages prospects who abandoned forms or didn’t respond to previous outreach.
Providing Actionable Insights: Tracks customer behaviors like email opens, content downloads, and website visits, enabling sales teams to have data-backed conversations with potential clients.

^03. Will marketing automation strategy help business scale?

Yes, marketing automation strategy is designed to scale as your business grows by:

Handling Large Volumes of Leads: Automates follow-ups and interactions without requiring additional manpower.
Centralizing Data & Analytics: Provides a single dashboard to monitor all marketing activities, making it easier to scale operations.
Customizable & Expandable Features: Many platforms allow you to add advanced automation workflows as your business needs evolve.
Multi-Channel Automation: Ensures seamless engagement across email, social media, SMS, and web campaigns, allowing for expansion without overwhelming marketing teams.

Need to amplify your brand voice?

Let's talk about your goals →

Srv Singhania is the Global Marketing & Branding Strategist.

Saurav (Srv) Singhania - Let's Chat (Coffee)