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Filco Travel: A Tourism Revival Story with Smart Strategies
Overview
Filco Travel & Tours Ltd., based in Bangkok, Thailand, is a dedicated travel agency offering a range of services, including luxury holiday packages, destination weddings, daily sightseeing tours, accommodation bookings, transfers, and cultural shows.
The Challenge
Before COVID-19:
- Outdated Website Design: The existing website had a slow and poor design, providing limited information, which led to low user engagement.
- Minimal Social Interaction: There was limited presence on social media platforms and few local marketing initiatives, resulting in low brand visibility.
- Pandemic Impact: The COVID-19 pandemic severely affected the travel industry, leading to a significant decline in both domestic and international tourism for Filco Travel.
- Sales Decline: Even after the initial pandemic wave in 2020, sales remained low due to ongoing travel restrictions and reduced consumer confidence.
Our Approach
Before COVID-19:
- Website Redesign: Developed a more engaging website with improved UI/UX, comprehensive information on tour packages, and an integrated blog to attract and inform visitors.
- SEO Strategies: Implemented search engine optimization techniques to enhance online visibility and attract organic traffic.
- Social Media Strategy: Provided strategies to enhance social media presence through local promotions, Google My Business profile optimization, and influencer marketing to increase brand awareness.
- Collaboration with Tourism Authority of Thailand: Advised participation in the "Rao Tiew Duay Gun" (We Travel Together) program, a government initiative offering subsidies to boost domestic tourism.
- Enhanced Domestic Marketing: Focused on promoting domestic travel packages, highlighting safety measures, and flexible booking options to rebuild consumer confidence.
Results & Impact
- Increased Domestic Bookings: Participation in the "We Travel Together" program led to a 32% increase in domestic travel bookings.
- Improved Online Engagement: The website redesign and SEO efforts resulted in higher user engagement and increased inquiries.
- Enhanced Brand Visibility: Strategic social media initiatives improved brand awareness and customer interaction.
Strategy That Transforms ✨
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Srv Singhania is the Global Marketing & Branding Strategist.
